Rahul Prakash
Award Winning Marketing Executive
Global Product &
Partner Marketing
LEADER
Driving Growth Through Strategic Partner, Product, and Channel Marketing
I’m a global partner and product marketing leader with a track record of turning complex technology into scalable growth systems. Over the past fifteen years, I’ve built award-winning campaigns and GTM motions for the world’s most influential brands including Intel, Apple, AMD, Cisco, Qualcomm, and more, driving measurable increases in revenue, pipeline, and market leadership. I specialize in architecting high-impact partner programs, ABM engines, and creative, story-driven campaigns that accelerate adoption and empower sales teams. My work is defined by clarity, speed, and results.
$450M+
Pipeline Responsibility
$18M
Marketing Budget Managed
35%
Revenue Growth YoY
15+
Years in B2B Technology
Managing
Partnerships
with the World's
Top Brands
Award Winning Marketing Leader
2019
Microsoft + Intel
Breakthrough Award Most Creative
2020
Intel
Channel Partner of the Year - Marketing
​
2021
Insight
Partner of the Year Digital Innovation
2024
Intel
Channel Partner of the Year - Marketing
National Marketing Impact Award
2025
Insight
Partner of the Year - Marketing
Impact By The Numbers
$450M+
Pipeline Responsibility
$18M
Annual Marketing Budget Managed
35%
Revenue Growth YoY
1700+
Qualified Leads Per Quarter
45x
Campaign ROI
15+
Years in B2B Technology
What I Do
Product Marketing
Transforming complex technologies into compelling market narratives through positioning, messaging, competitive analysis, product launches, and sales enablement.
Partner & Alliance Marketing
Building strategic partnerships, co-marketing programs, joint business plans, and ecosystem growth initiatives that drive pipeline, revenue, and long-term partner success.
Go-to-Market Strategy
Developing and executing integrated GTM plans that connect product, sales, marketing, and partner teams around a unified growth strategy.
Demand Generation
Creating data-driven campaigns, ABM programs, digital initiatives, and customer experiences that generate qualified pipeline and accelerate revenue growth.
Sales
Enablement
Equipping sales teams with the messaging, content, training, and tools needed to increase win rates and improve customer engagement.
Analytics & Insights
Use data an insights to optimize performance and demonstrate business impact.
Marketing Wins
Why vPro Campaign
The Challenge
Intel vPro was a powerful platform, but buyers often struggled to understand its value and how it differed from standard business PCs.
​
My Approach
Created and launched WhyvPro.com, a comprehensive educational and demand generation platform designed to simplify messaging, enable sales teams, and accelerate customer adoption.
Results
83% QoQ Growth
Accounted for 70% of Total vPro Sales
Program Funded for 5+ Years
Apple Buyback Program
The Challenge
Organizations were delaying device refresh cycles despite aging hardware due to budget constraints, uncertainty around residual value, and a lack of awareness around trade-in opportunities.
​
My Approach
Developed an ABM campaign that directed customers to personalized landing pages showing trade-in values for aging Apple devices, while highlighting the latest Apple solutions and the benefits of upgrading. Partnered with Apple and sales teams to drive refresh opportunities and modernization conversations.
Results
Increased adoption and awareness
Helped lead Insight to #1 in channel sales for Apple
Ecommerce Growth Initiative
The Challenge
Cisco needed to increase digital engagement and drive more revenue through eCommerce channels while improving visibility into campaign performance and ROI.
​
My Approach
Designed a multi-channel eCommerce growth strategy that combined paid media, email marketing, website optimization, and product-level merchandising to increase demand for Cisco solutions. Focused on driving measurable business outcomes through targeted digital engagement, conversion optimization, and sales alignment.
Results
$10M in direct eCommerce sales
$212M in assisted sales revenue
Established scalable digital GTM Program
Andrea Harold
Global Director Partner Marketing, Insight
“Rahul is one of the most creative and relationship-driven marketers I’ve met. He has a natural ability to think outside the box, bringing fresh ideas that resonate with both clients and partners."
Amy Protexter
SVP North America Marketing, Insight
"Rahul is a highly impactful marketer. The campaigns he designed and executed were among the most effective we ran in our business."
Clay Emerson
Partner Marketing Manager, Insight
“Creative is the first word that comes to mind when I think about Rahul. He always had a unique (and fun) way of approaching challenging marketing opportunities. As a leader, he provided guidance, offered encouragement, and shared valuable knowledge.”